The future of brands : twenty-five visions /
The future of brands : twenty-five visions /
edited by Rita Clifton and Esther Maughan.
- xv, 112 pages : ports.s. ; 27 cm
Includes index.
The book includes visions of the future of branding by 25 leading international opinion formers. The introduction, conclusion, expert commentary and updated league tables are written by Interbrand Newell and Sorrell. The vision chapters are: Howard Schultz Karl-Heinz Kalbfell Will Hutton Mike Clasper Marieke van der Werf Paul Smith Thomas Carr Sepp Blatter Rita Karakas Geoffrey Lamb Steve Jones Sang Jin Park Patrick Gournay Lynne Franks Kyle Shannon Michael Perry Spike Lee Lee Clow Sandra Dawson David Puttnam Graham Mackay Jorge Cardenas Jo Harlow Gary Lyon Deepak Chopra
Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands.
0333776739
Brand name products--Case studies.
Brand name products--Marketing.
Brand name products--Forecasting.
658.827 / C.R.F
Includes index.
The book includes visions of the future of branding by 25 leading international opinion formers. The introduction, conclusion, expert commentary and updated league tables are written by Interbrand Newell and Sorrell. The vision chapters are: Howard Schultz Karl-Heinz Kalbfell Will Hutton Mike Clasper Marieke van der Werf Paul Smith Thomas Carr Sepp Blatter Rita Karakas Geoffrey Lamb Steve Jones Sang Jin Park Patrick Gournay Lynne Franks Kyle Shannon Michael Perry Spike Lee Lee Clow Sandra Dawson David Puttnam Graham Mackay Jorge Cardenas Jo Harlow Gary Lyon Deepak Chopra
Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands.
0333776739
Brand name products--Case studies.
Brand name products--Marketing.
Brand name products--Forecasting.
658.827 / C.R.F