E-shock : the new rules : e-strategies for retailers and manufacturers /
De Kare-Silver, Michael.
E-shock : the new rules : e-strategies for retailers and manufacturers / Michael De Kare-Silver. - New edition. - xiv,335 pages ; 24 cm
Previous ed.: published as E-shock 2000.
The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices
e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce.
0333946014 (pbk.)
Electronic commerce.
Internet marketing.
Business enterprises--Computer networks.
World Wide Web.
658.8002854678 / D.M.E
E-shock : the new rules : e-strategies for retailers and manufacturers / Michael De Kare-Silver. - New edition. - xiv,335 pages ; 24 cm
Previous ed.: published as E-shock 2000.
The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices
e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce.
0333946014 (pbk.)
Electronic commerce.
Internet marketing.
Business enterprises--Computer networks.
World Wide Web.
658.8002854678 / D.M.E