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Marketing /

Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - Fourteenth edition - xxii, 706 pages : illustrations ; 28 cm

Includes bibliographical references (p. 640-663) and indexes.

ISBN: 9780073016344 (alk. paper) 0073016349 (alk. paper)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / E.M.M

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