Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - Fourth edition - xv, 379 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCALow Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.
Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.
0471309567 (pbk. : acidfree paper)
94029888
Marketing--Management.
658.8 / A.D.S.
Strategic market management / David A. Aaker. - Fourth edition - xv, 379 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCALow Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.
Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.
0471309567 (pbk. : acidfree paper)
94029888
Marketing--Management.
658.8 / A.D.S.