E-business : principles and practice /
Rowley, J. E.
E-business : principles and practice / Jennifer Rowley. - xiv, 266 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies
This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.
0333949137 (cloth)
Business--Data processing.
Electronic commerce.
658.84 / R.J.E
E-business : principles and practice / Jennifer Rowley. - xiv, 266 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies
This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.
0333949137 (cloth)
Business--Data processing.
Electronic commerce.
658.84 / R.J.E