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Advertising fundamentals /

Burton, Philip Ward, 1910-

Advertising fundamentals / Philip Ward Burton, William Ryan. - Third edition - 882 pages : illustrations ; 26 cm - Grid series in advertising and journalism .

Includes bibliographical references and index.

ISBN: 0882441892

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / B.P.A

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