Electronic commerce /
Schneider, Gary P.
Electronic commerce / Gary P. Schneider. - 624 Pages ; 28 cm.
Part 1: Introduction --
Part 2: Business strategies for electronic commerce --
Part 3: Technologies for electronic commerce --
Part 4: Integration.
Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.
1418837032 9781418837037
658.84 / S.G.E
Electronic commerce / Gary P. Schneider. - 624 Pages ; 28 cm.
Part 1: Introduction --
Part 2: Business strategies for electronic commerce --
Part 3: Technologies for electronic commerce --
Part 4: Integration.
Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.
1418837032 9781418837037
658.84 / S.G.E