Consumer behavior : buying, having, and being /
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - xxv, 694 pages : color illustrations ; 29 cm.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9780136015963 0136015964 0135153360 9780135153369
Consumer behavior.
658.8342 / S.M.C
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - xxv, 694 pages : color illustrations ; 29 cm.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9780136015963 0136015964 0135153360 9780135153369
Consumer behavior.
658.8342 / S.M.C