The essentials of public relations /
Black, Sam, 1915-,
The essentials of public relations / Sam Black. - 192 pages : illustrations ; 24 cm
Includes bibliographical references (page [187]) and index.
What is public relations? The parameters of public relations Some definitions Checklist Seven deadly sins in public relations . 2 Strategic public relations, corporate and public affairs The strategic role of public relations Corporate relations and public affairs The value of case histories 3. Comparison between public relations, propaganda, advertising and marketing Public relations or propaganda? Public relations and other disciplines Marketing and public relations Summary 4 Communicating with publics and specialized audiences Identifying 'publics' Public opinion Influence of opinion formers Communication audits I low effective is your communication? Financial public relations and investor relations Consumerism The health care field
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4The Essentials of Public Relations 5 Media relations and parliamentary liaison Liaison with the media Methuds of working with the media Using photographs The correct use of news conferences Facility visits "Letters to the editor Radio and television Measuring the results of media relations Methods of public relations Three contrasting programmes The printed word The art of writing House journals Photography in public relations The spoken word Exhibitions and conferences Sponsorship Lobbying and parliamentary liaison HL 08 H2 7 Corporate identity and visual communication Objectives of corporate identity The scope of a corporate identity programme Some thoughts on logos Designing and maintaining a house style 98 Kuruung 8 Community relations and corporate social responsibility Protecting the environment Community relations 201 9 Rescarch, measurement and evaluation Applied research Opinion rescarch Excellence in research Methods of evaluation Using rescarch as association Some final observations on public relations rescarch I2I 121 125 10 Internal public relations Elfective internal communication The pursuit of excellence Methods of internal communication LT1 671
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Contents / 5 GEI GEI II Crisis management 'Known unknowns' and 'unknown unknowns' Preparing a crisis plan The Chernobyl accident Dow Canada's crisis policy Exxon Valdez disaster Disaster in the air Man-made contamination 143 145 Kurunung 12 The management and organization of public relations Models of public relations practice Some aspects of excellence and quality Practice in-house or by consultancies Advantages and disadvantages of in-house practice Advantages of employing consultants Selecting the ideal arrangement 152 152 155 157 158 158 651 13 Business ethics Principles of ethical power Development of ethical codes 191 164 991 891 Conclusion 14 International public relations and networking Possible pitfalls due to language differences Non-verbal communication Ethical considerations Media of communication 691 691 170 170 172 15 A short history of the development of public relations practice Historical developments in Britain Formation of the Institute of Public Relations 179 081 16 Public relations education and career prospects The place of public relations in management education A curriculum model Public relations as a career 1 Further reading
Illustrated throughout with case studies and examples, this study explores the theory, techniques and skills that combine to result in professional and successful public relations practices.
This study explores the theory, techniques and skills that combine to result in professional public relations. The practice has come a very long way, rapidly, and the full dynamic range of public relations in the modern business world comes under careful scrutiny in this book. Building on his many years' of experience, Professor Black explains the valuable role public relations plays in business through: the strategic role of public relations; a comparison between public relations, propaganda, advertising and marketing; influencing public opinion and opinion-formers; media relations and parliamentary liaison; the methods and management of public relations; visual communication; internal public relations; crisis management; and international public relations and networking.
0749410833
Public relations.
659.2 / B.S.E
The essentials of public relations / Sam Black. - 192 pages : illustrations ; 24 cm
Includes bibliographical references (page [187]) and index.
What is public relations? The parameters of public relations Some definitions Checklist Seven deadly sins in public relations . 2 Strategic public relations, corporate and public affairs The strategic role of public relations Corporate relations and public affairs The value of case histories 3. Comparison between public relations, propaganda, advertising and marketing Public relations or propaganda? Public relations and other disciplines Marketing and public relations Summary 4 Communicating with publics and specialized audiences Identifying 'publics' Public opinion Influence of opinion formers Communication audits I low effective is your communication? Financial public relations and investor relations Consumerism The health care field
You sent
3 minutes ago
4The Essentials of Public Relations 5 Media relations and parliamentary liaison Liaison with the media Methuds of working with the media Using photographs The correct use of news conferences Facility visits "Letters to the editor Radio and television Measuring the results of media relations Methods of public relations Three contrasting programmes The printed word The art of writing House journals Photography in public relations The spoken word Exhibitions and conferences Sponsorship Lobbying and parliamentary liaison HL 08 H2 7 Corporate identity and visual communication Objectives of corporate identity The scope of a corporate identity programme Some thoughts on logos Designing and maintaining a house style 98 Kuruung 8 Community relations and corporate social responsibility Protecting the environment Community relations 201 9 Rescarch, measurement and evaluation Applied research Opinion rescarch Excellence in research Methods of evaluation Using rescarch as association Some final observations on public relations rescarch I2I 121 125 10 Internal public relations Elfective internal communication The pursuit of excellence Methods of internal communication LT1 671
You sent
about a minute ago
Contents / 5 GEI GEI II Crisis management 'Known unknowns' and 'unknown unknowns' Preparing a crisis plan The Chernobyl accident Dow Canada's crisis policy Exxon Valdez disaster Disaster in the air Man-made contamination 143 145 Kurunung 12 The management and organization of public relations Models of public relations practice Some aspects of excellence and quality Practice in-house or by consultancies Advantages and disadvantages of in-house practice Advantages of employing consultants Selecting the ideal arrangement 152 152 155 157 158 158 651 13 Business ethics Principles of ethical power Development of ethical codes 191 164 991 891 Conclusion 14 International public relations and networking Possible pitfalls due to language differences Non-verbal communication Ethical considerations Media of communication 691 691 170 170 172 15 A short history of the development of public relations practice Historical developments in Britain Formation of the Institute of Public Relations 179 081 16 Public relations education and career prospects The place of public relations in management education A curriculum model Public relations as a career 1 Further reading
Illustrated throughout with case studies and examples, this study explores the theory, techniques and skills that combine to result in professional and successful public relations practices.
This study explores the theory, techniques and skills that combine to result in professional public relations. The practice has come a very long way, rapidly, and the full dynamic range of public relations in the modern business world comes under careful scrutiny in this book. Building on his many years' of experience, Professor Black explains the valuable role public relations plays in business through: the strategic role of public relations; a comparison between public relations, propaganda, advertising and marketing; influencing public opinion and opinion-formers; media relations and parliamentary liaison; the methods and management of public relations; visual communication; internal public relations; crisis management; and international public relations and networking.
0749410833
Public relations.
659.2 / B.S.E