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New product programs : their planning and control /

Uman, David B.

New product programs : their planning and control / [by] David B. Uman. - 159 pages : illustrations ; 25 cm.

Bibliography: p. 155-156.

ISBN: 0814451810

LCCN: 72078604

Subjects--Topical Terms:
New products.
Product management.

LC Class. No.: HD69.N4 / U4

Dewey Class. No.: 658.57 / U.D.N

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