The culture code : an ingenious way to understand why people around the world buy and live as they do /
Rapaille, Clotaire,
The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille. - first edition - x, 208 pages ; 25 cm.
Includes index.
Birth of a notion --
Growing pains of an adolescent culture, the codes for love, seduction, and sex --
Living on the axis, the codes for beauty and fat --
First comes survival, the codes for health and youth --
Moving beyond the biological scheme, the codes for home and dinner --
Working for a living, the codes for work and money --
Learning to live with it, the codes for quality and perfection --
More is more, the codes for food and alcohol --
Just put that alibi on my gold card, the codes for shopping and luxury --
Who do these upstarts think they are? The codes for America in other cultures --
Parting of the Red Sea optional, the code for the American presidency --
Never growing up, never giving up, the code for America.
0767920562 (alk. paper) 9780767920568
2005058128
Social perception.
Cognition and culture.
National characteristics.
Consumer behavior--Psychological aspects.
305.8 / R.C.C
The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille. - first edition - x, 208 pages ; 25 cm.
Includes index.
Birth of a notion --
Growing pains of an adolescent culture, the codes for love, seduction, and sex --
Living on the axis, the codes for beauty and fat --
First comes survival, the codes for health and youth --
Moving beyond the biological scheme, the codes for home and dinner --
Working for a living, the codes for work and money --
Learning to live with it, the codes for quality and perfection --
More is more, the codes for food and alcohol --
Just put that alibi on my gold card, the codes for shopping and luxury --
Who do these upstarts think they are? The codes for America in other cultures --
Parting of the Red Sea optional, the code for the American presidency --
Never growing up, never giving up, the code for America.
0767920562 (alk. paper) 9780767920568
2005058128
Social perception.
Cognition and culture.
National characteristics.
Consumer behavior--Psychological aspects.
305.8 / R.C.C