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New-product decisions : an analytical approach /

Pessemier, Edgar A., 1922-

New-product decisions : an analytical approach / [by] Edgar A. Pessemier. - 214 pages ; 24 cm. - Perspectives in marketing series. .

Bibliographical footnotes.

LCCN: 65027302

Subjects--Topical Terms:
New products.

Dewey Class. No.: 658.5 / P.E.N

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