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Developing new brands /

King, Stephen, 1931-

Developing new brands / [by] Stephen King. - viii, 184 pages : illustrations ; 23 cm.

"A Halsted Press book."

Bibliography: p. 178-180.

ISBN: 0470477873

LCCN: 72014212

Subjects--Topical Terms:
New products.
Brand name products.

LC Class. No.: HD69.N4 / K53

Dewey Class. No.: 658.575 / K.S.D

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