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Creating and marketing new products : viewpoints of leading authorities /

Creating and marketing new products : viewpoints of leading authorities / collated and edited by Gordon Wills, Roy Hayhurst, David Midgley. - [9], 484 pages : illustrations ; 23 cm.

Includes bibliographical references.

ISBN: 0258969008 :

LCCN: 75306408

Subjects--Topical Terms:
New products.
Marketing.

Dewey Class. No.: 658.575 / C.

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