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New-product strategy: innovation and diversification techniques /

Hake, Brune.

New-product strategy: innovation and diversification techniques / Brune Hake. - ix, 116 pages : illustrations ; 23 cm.

Translation of Die Suche und Auswahl neuer Produkte. includes index.

ISBN: 0273314637

LCCN: 72181266

Subjects--Topical Terms:
New products.
Diversification in industry.

Dewey Class. No.: 658.575 / H.B.N.

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