Introduction to business /
Pride, William M.
Introduction to business / William M. Pride, Robert J. Hughes and Jack R. Kapoor. - 10th edition, International edition - xxx, 628 pages : color illustrations ; 28 cm
Includes index.
PART I: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and the Economy. 2. The Business of Ethics. 3. Global Business. PART II: TRENDS IN BUSINESS TODAY 4. Choosing a Form of Business Ownership 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Developing Integrated Marketing Communications. 15. Wholesaling, Retailing, and Physical Distribution. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Understanding Personal Finances and Investments. 20. Mastering Financial Management.
Features a comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This work highlights core topics within these areas including ethics and social responsibility, forms of business ownership, small business concerns and international issues
9781439037515 (pbk.) 1439037515 (pbk.)
Industrial management.
Business enterprises.
658 / P.W.I
Introduction to business / William M. Pride, Robert J. Hughes and Jack R. Kapoor. - 10th edition, International edition - xxx, 628 pages : color illustrations ; 28 cm
Includes index.
PART I: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and the Economy. 2. The Business of Ethics. 3. Global Business. PART II: TRENDS IN BUSINESS TODAY 4. Choosing a Form of Business Ownership 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Developing Integrated Marketing Communications. 15. Wholesaling, Retailing, and Physical Distribution. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Understanding Personal Finances and Investments. 20. Mastering Financial Management.
Features a comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This work highlights core topics within these areas including ethics and social responsibility, forms of business ownership, small business concerns and international issues
9781439037515 (pbk.) 1439037515 (pbk.)
Industrial management.
Business enterprises.
658 / P.W.I