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Integrated marketing communications in Advertising and promotion /

Shimp, Terence A.

Integrated marketing communications in Advertising and promotion / Terence A. Shimp. - Eighth edition. - xx, 668 pages : illustrations (some color) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780324665314 (hbk.) 0324665318 (hbk.)

LCCN: 2008939395

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF5415.123 / .S54 2010

Dewey Class. No.: 658.8 / S.T.I

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