Normal view MARC view ISBD view

David, Fred R.

Strategic management : concepts and cases / Fred R. David. - Thirteenth edition - xxxi, 290 pages : illustrations (some color), map ; 29 cm.

Includes bibliographical references.

PART 1: Overview of Strategic Management --
Chapter 1: The Nature of Strategic Management --
PART 2: Strategy Formulation --
Chapter 2: The Business Vision and Mission --
Chapter 3: The External Assessment --
Chapter 4: The Internal Assessment --
Chapter 5: Strategies in Action --
Chapter 6: Strategy Analysis and Choice --
PART 3: Strategy Implementation --
Chapter 7: Implementing Strategies: Management and Operations Issues --
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues --
PART 4: Strategy Evaluation --
Chapter 9: Strategy Review, Evaluation, and Control --
PART 5: Key Strategic Management Topics --
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability --
Chapter 11: Global/International Issues --
PART 6: Strategic Management Case Analysis.

ISBN: 9780273755999 0273755994

LCCN: 2009052036

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .D385 2011

Dewey Class. No.: 658.4012 / D.F.S