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Interpreting audiences : the ethnography of media consumption /

Moores, Shaun.

Interpreting audiences : the ethnography of media consumption / by Shaun Moores. - 154 pages ; 24 cm. - The Media, culture & society series . - Media, culture, and society series. .

Includes bibliographical references (p. [141]-151) and index.

Approaching AudiencesIdeology, Subjectivity and DecodingTaste, Context and Ethnographic PracticeMedia, Technology and Domestic LifeOn Cultural Consumption
Series Title: Media, culture & society series.
Responsibility: Shaun Moores.

ISBN: 0803984464 : £10.95 0803984472 (pbk.)

Subjects--Topical Terms:
Mass media--Audiences.
Mass media--Research--History.

Subjects--Index Terms: Mass media Audiences

Dewey Class. No.: 302.23 / M.S.I

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