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Data mining techniques : for marketing, sales, and customer relationship management /

Linoff, Gordon S.

Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. - Third Edition. - xl, 847 pages. : illustrations ; 24 cm.

Berry's name appears first on the 2nd ed. Includes index.

ISBN: 9780470650936 (pbk : alk. paper) 0470650931 (pbk : alk. paper) 9781118087459 (ebk) 9781118087473 (ebk.) 9781118087503 (ebk.)

LCCN: 2011921769

Subjects--Topical Terms:
Data mining.
Marketing--Data processing.
Business--Data processing.

LC Class. No.: HF5415.125 / .B47 2011

Dewey Class. No.: 006.3120246588 / L.G.D

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