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The Oxford handbook of pricing management / Pricing management edited by Özalp Özer and Robert Phillips. - 1st ed. - Oxford : Oxford University Press, 2012. - xxiv, 952 p. : ill. ; 26 cm. - Oxford handbooks in finance . - Oxford handbooks in finance. .

Includes bibliographical references and index.

PART I. INTRODUCTION; PART II. PRICING IN SELECTED INDUSTRIES; PART III. PRICING FUNDAMENTALS; PART IV. PRICING TACTICS; PART V. ORGANIZATION AND PROCESSES; PART VI. CURRENT CHALLENGES AND FUTURE PROSPECTS


A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.


ISBN: 9780199543175 (hbk.) 0199543178 (hbk.)

LCCN: 2012406441

Subjects--Topical Terms:
Pricing.
Pricing--Management.

LC Class. No.: HF5416.5 / .O94 2012

Dewey Class. No.: 658.816 / O