Research methods for business students /
Saunders, Mark 1959-
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - Sixth edition - xxxi, 696 pages : color illustrations ; 27 cm.
Includes bibliographical references and index.
Chapter 1 Business and management research, reflective diaries and the purpose of this book Chapter 2 Formulating and clarifying the research topic Chapter 3 Critically reviewing the literature Chapter 4 Understanding research philosophy and approaches to theory development Chapter 5 Formulating the research design Chapter 6 Negotiating access and research ethics Chapter 7 Selecting samples Chapter 8 Using secondary data Chapter 9 Collecting primary data through observation Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews Chapter 11 Collecting primary data using questionnaires Chapter 12 Analysing quantitative data Chapter 13 Analysing qualitative data Chapter 14 Writing and presenting your project report Bibliography Appendices Glossary
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
9780273750758
2011050137
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2012
650.072 / S.M.R
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - Sixth edition - xxxi, 696 pages : color illustrations ; 27 cm.
Includes bibliographical references and index.
Chapter 1 Business and management research, reflective diaries and the purpose of this book Chapter 2 Formulating and clarifying the research topic Chapter 3 Critically reviewing the literature Chapter 4 Understanding research philosophy and approaches to theory development Chapter 5 Formulating the research design Chapter 6 Negotiating access and research ethics Chapter 7 Selecting samples Chapter 8 Using secondary data Chapter 9 Collecting primary data through observation Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews Chapter 11 Collecting primary data using questionnaires Chapter 12 Analysing quantitative data Chapter 13 Analysing qualitative data Chapter 14 Writing and presenting your project report Bibliography Appendices Glossary
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
9780273750758
2011050137
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2012
650.072 / S.M.R