International marketing and export management /
Albaum, Gerald S.
International marketing and export management / Gerald Albaum, Edwin Duerr. - 7th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
9780273743880 (pbk.) 0273743880 (pbk.)
2011001761
Export marketing--Management.
HF1416 / .I617 2011
658.84 / A.G.I
International marketing and export management / Gerald Albaum, Edwin Duerr. - 7th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
9780273743880 (pbk.) 0273743880 (pbk.)
2011001761
Export marketing--Management.
HF1416 / .I617 2011
658.84 / A.G.I