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Marketing ethics : cases and readings /

Murphy, Patrick E., 1948-,

Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak. - 1st edition - xii, 172 pages : illustrations ; 23 cm

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

ISBN: 0131330888

LCCN: 2004028876

Subjects--Topical Terms:
Marketing
Business ethics

LC Class. No.: / .M219 2006

Dewey Class. No.: 174.4 / M.P.M

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