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The social media strategist : build a successful program from the inside out /

Barger, Christopher.

The social media strategist : build a successful program from the inside out / Christopher Barger. - xxviii, 276 pages ; 24 cm

Includes bibliographical references (pages 263-268) and index.

ISBN: 9780071768252 (hardback : acidfree paper) 0071768254 (hardback : acidfree paper) 9780071768559 (ebook) 0071768556 (ebook)

LCCN: 2011037912

Subjects--Topical Terms:
Social media--Economic aspects.
Online social networks--Economic aspects.
Public relations.
Customer service.

Dewey Class. No.: 302.23068 / B.C.S

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