Marketing research : an applied orientation.
Malhotra, Naresh K.
Marketing research : an applied orientation. - Arab world edition / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati - 936 pages : 28 cm illustrations ;
Authorized adaptation from the United States 6th edition by Naresh K. Malhotra.
Includes bibliographical references (pages 851-888) and index. While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case
studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
9781408272367 (pbk.) 1408272369 (pbk.)
2009011023
Marketing research.--Arab countries--Textbooks.
Marketing research--Methodology.
658.83 / M.N.M
Marketing research : an applied orientation. - Arab world edition / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati - 936 pages : 28 cm illustrations ;
Authorized adaptation from the United States 6th edition by Naresh K. Malhotra.
Includes bibliographical references (pages 851-888) and index. While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case
studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
9781408272367 (pbk.) 1408272369 (pbk.)
2009011023
Marketing research.--Arab countries--Textbooks.
Marketing research--Methodology.
658.83 / M.N.M