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Walker, Robyn.

Strategic management communication for leaders / Robyn Walker. - Second edition - xvi, 361 pages : illustrations ; 26 cm.

Includes bibliographical references (p. 341-352) and index.

What is strategic communication --
Foundations of communication --
Step One: Identify the purposes of communication --
Step Two: Analyze the audience --
Steps Three and Four: Consider the context and select a channel of communication --
Communicating in writing --
Communicating in oral presentations and managing meetings --
Communicating with employees --
Communicating in and leading teams --
Communicating with external audiences --
Internal organizational communication.

ISBN: 9780538451345 (pbk.) 0538451343 (pbk.) 9780538473422 0538473428

LCCN: 2010920122

Subjects--Topical Terms:
Business communication.
Interpersonal communication--Psychological aspects.
Business communication--Moral and ethical aspects.
Organizational effectiveness.

LC Class. No.: HF5718 / .W337 2011

Dewey Class. No.: 658.54 / W.R.S