Understanding strategic management /
Capon, Claire,
Understanding strategic management / Claire Capon. - xxiv, 419 pages : illustartions ; 25 cm
Includes bibliographical references and index.
Chapter 1: What is strategy? --
Chapter 2: Environmental analysis --
Chapter 3: Managing resources competitively --
Chapter 4: Analysing financial resources --
Chapter 5: Stakeholders, culture and change --
Chapter 6: Management & leadership in organisations --
Chapter 7: Developing competitive & marketing strategy --
Chapter 8: Growth for success --
Chapter 9: Developing international strategy --
Chapter 10: Structure, culture and groups in organisations --
Chapter 11: Strategic control --
Chapter 12: Managing failure and turnaround.
A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy. Contents Chapter 1 - What is strategy? Chapter 2 – Environmental analysis Chapter 3 – Managing resources competitively Chapter 4 – Analysing financial resources Chapter 5 – Stakeholders, culture and change Chapter 6 – Management & leadership in organisations Chapter 7 - Developing competitive & marketing strategy Chapter 8 – Growth for success Chapter 9 –Developing international strategy Chapter 10 - Structure, culture and groups in organisations Chapter 11 - Strategic control Chapter 12 - Managing failure and turnaround
9780273694984
2008001027
Strategic planning.
Business planning.
HD30.28 / .C3743 2008
658.4012 / C.C.U
Understanding strategic management / Claire Capon. - xxiv, 419 pages : illustartions ; 25 cm
Includes bibliographical references and index.
Chapter 1: What is strategy? --
Chapter 2: Environmental analysis --
Chapter 3: Managing resources competitively --
Chapter 4: Analysing financial resources --
Chapter 5: Stakeholders, culture and change --
Chapter 6: Management & leadership in organisations --
Chapter 7: Developing competitive & marketing strategy --
Chapter 8: Growth for success --
Chapter 9: Developing international strategy --
Chapter 10: Structure, culture and groups in organisations --
Chapter 11: Strategic control --
Chapter 12: Managing failure and turnaround.
A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy. Contents Chapter 1 - What is strategy? Chapter 2 – Environmental analysis Chapter 3 – Managing resources competitively Chapter 4 – Analysing financial resources Chapter 5 – Stakeholders, culture and change Chapter 6 – Management & leadership in organisations Chapter 7 - Developing competitive & marketing strategy Chapter 8 – Growth for success Chapter 9 –Developing international strategy Chapter 10 - Structure, culture and groups in organisations Chapter 11 - Strategic control Chapter 12 - Managing failure and turnaround
9780273694984
2008001027
Strategic planning.
Business planning.
HD30.28 / .C3743 2008
658.4012 / C.C.U