MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02755cam a22004218i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18425768 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210601114310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150105s2015 mau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014040155 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138816480 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138816473 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781315746067 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
EG-NcFUE |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN4784.M34 |
| Item number |
K47 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
070.4068 |
| Edition number |
23 |
| Item number |
K.S.E |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
LAN008000 |
| -- |
BUS025000 |
| Source of number |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelly, Sara. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The entrepreneurial journalist's toolkit : |
| Remainder of title |
manage your media / |
| Statement of responsibility, etc |
Sara Kelly. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1502 |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Burlington : |
| Name of publisher, distributor, etc |
Focal Press, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
226 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PrefaceChapter 1. Journalism's New FrontierChapter 2. Build on TraditionChapter 3. A Converged WorldChapter 4. Tools are ToolsChapter 5. Find your own WayChapter 6. Entrepreneurial Fundamentals Chapter 7. Don't Forget the StoryChapter 8. Find your Tendencies Chapter 9. Content and DistributionChapter 10. Brand and Market YourselfChapter 11. Create and Manage Online CommunitiesChapter 12. Strategic Planning and Management<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Journalism |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Journalism |
| Form subdivision |
Vocational guidance. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
LANGUAGE ARTS & DISCIPLINES / Journalism. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Entrepreneurship. |
| Source of heading or term |
bisacsh |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://images.tandf.co.uk/common/jackets/websmall/978113881/9781138816480.jpg">http://images.tandf.co.uk/common/jackets/websmall/978113881/9781138816480.jpg</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/3655">http://repository.fue.edu.eg/xmlui/handle/123456789/3655</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |