MARC details
| 000 -LEADER |
|---|
| fixed length control field |
05347cam a2200469 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18362603 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210209132402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141106s2015 enk b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014042727 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749472832 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749472849 (ebk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.28 |
| Item number |
.B3685 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.401 |
| Edition number |
23 |
| Item number |
B.C.B |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS020000 |
| -- |
BUS063000 |
| -- |
BUS025000 |
| Source of number |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barrow, Colin. |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The business plan workbook / |
| Statement of responsibility, etc |
Colin Barrow, Paul Barrow and Robert Brown. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 327 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
volume |
| Source |
rdacarrier |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
business bookfair2016 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: PHASE ONE Strategy and purpose --<br/>Introduction --<br/>Assignment 1 Coming up with a winning idea for your business plan --<br/>Assignment 2 Strategy --<br/>the big picture --<br/>Assignment 3 You and your team --<br/>PHASE TWO Market research --<br/>Introduction --<br/>Assignment 4 Researching customers --<br/>Assignment 5 Researching competitors --<br/>Assignment 6 A plan for market research --<br/>PHASE THREE Competitive marketing strategies --<br/>Introduction --<br/>Assignment 7 Products and/or services --<br/>Assignment 8 Pricing --<br/>Assignment 9 Advertising and promotion --<br/>Assignment 10 Place and distribution --<br/>Assignment 11 People, Process and Physical Environment --<br/>PHASE FOUR Operations and staffing --<br/>Introduction --<br/>Assignment 12 The selling methods plan --<br/>Assignment 13 Making, outsourcing and supplies --<br/>Assignment 14 People and related matters --<br/>Assignment 15 Legal and regulatory factors --<br/>Assignment 16 Building a website --<br/>Assignment 17 Communication systems. Contents note continued: PHASE FIVE Forecasting results --<br/>Introduction --<br/>Assignment 18 The sales forecast --<br/>Assignment 19 Cash-flow projections --<br/>Assignment 20 The profit and loss account --<br/>Assignment 21 The balance sheet --<br/>Assignment 22 Break-even analysis --<br/>Assignment 23 Estimating financing requirements --<br/>Assignment 24 Stress testing your business projections --<br/>PHASE SIX Business controls --<br/>Introduction --<br/>Assignment 25 Financial controls --<br/>Assignment 26 Sales and marketing controls --<br/>Assignment 27 Other business controls --<br/>Assignment 28 Planning for growth --<br/>PHASE SEVEN Writing up and presenting your business plan --<br/>Introduction --<br/>Assignment 29 Writing up and presenting your business plan. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| General subdivision |
Finance. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Development / Business Development. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Strategic Planning. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Entrepreneurship. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barrow, Paul, |
| Dates associated with a name |
1948- |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Robert, |
| Dates associated with a name |
1937- |
| Relator term |
co-author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |