MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02333nam a22003854i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
893619453 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190509110732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141023s2010 -usa 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781423903192 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1423903196 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538745274 (ISE) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538745277 (ISE) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)893619453 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MJO |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
MJO |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
.M54 2010 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.84 |
| Item number |
M.J.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miletsky, Jason I., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of Internet Marketing : |
| Remainder of title |
New Tools and Methods for Web Developers / |
| Statement of responsibility, etc |
Jason I. Miletsky. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Massachusetts : |
| Name of publisher, distributor, etc |
Course Technology, |
| Date of publication, distribution, etc |
copyright 2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 464 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The web technologies series. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
economic&political bookfair2016 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An Overview of the Web -- Types of Web Sites -- Social Media and Social Networking Sites -- Blogging -- Web-Based Video -- Wikis, RSS, Mashups, and Virtual Worlds -- Understanding the Brand -- Planning and Developing the Site -- E-Commerce Sites -- Programs and Languages -- Driving Traffic: Marketing Strategies -- Capturing and Keeping an Audience -- Traffic Analysis and Measuring for Success -- Analyzing Site Traffic. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
"Principles of Internet Marketing: New Tools and Methods for Web Developers" helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Web site development. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Web technologies series (Course Technology) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4515">http://repository.fue.edu.eg/xmlui/handle/123456789/4515</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |