MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03087cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
756045482 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160228153445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110930s2013 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011040970 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205873340 (international ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205873340 (international ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205211674 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205211678 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
BTCTA |
| -- |
OCLCO |
| -- |
SIRPL |
| -- |
IXA |
| -- |
MUU |
| -- |
UKMGB |
| -- |
ZAD |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
WGT |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.W55 2013 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.W55 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808.066659 |
| Edition number |
23 |
| Item number |
W.D.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilcox, Dennis L. |
| 9 (RLIN) |
13053 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations writing and media techniques / |
| Statement of responsibility, etc |
Dennis L. Wilcox, Bryan H. Reber. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 534 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
economic&political bookfair2016 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. The basics of public relations writing. Getting organized for writing ; Becoming a persuasive writer ; Finding and making news ; Working with journalists and bloggers -- pt. 2. Writing for mass media. Writing the news release ; Preparing fact sheets, advisories, media kits, and pitches ; Creating news features and Op-Ed ; Selecting publicity photos and graphics ; Radio, television, and video ; Distributing news to the media ; Avoiding legal hassles -- pt. 3. Writing for other media. Tapping the web and social media ; Newsletters, brochures, and intranets ; Writing E-mail, memos, and proposals ; Giving speeches and presentations ; Using direct mail and advertising pt. 4. Managing programs and campaigns. Organizing meetings and events ; Planning programs and campaigns ; Measuring success. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
United States |
| General subdivision |
Authorship. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reber, Bryan H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |