Principles of marketing : (Record no. 10827)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01159cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 299067316 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230827122736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081107s2010 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008048626 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b68345902 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | EG-NcFUE |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2010 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | K.P.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Statement of responsibility, etc | by Philip Kotler ... [et al.]. |
| Remainder of title | a South Asian Perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | thirteenth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | [2010] |
| 264 #0 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | ©2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 514, : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. R1-R26) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Acquisition method | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 04/04/2016 | Academic bookshop | 295.00 | Donation | 658.8 K.P.P | 00014022 | 19/02/2025 | 04/04/2016 | Books | ||||
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 04/04/2016 | Academic bookshop | 295.00 | Donation | 658.8 K.P.P | 00014023 | 19/02/2025 | 04/04/2016 | Books |