Principles of marketing / (Record no. 11040)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02326cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17461616 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190509110829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120913s2016 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012037271 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092485 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292092483 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | K.P.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle, N.J. : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 731 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 30 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Defining Marketing and the Marketing Process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Part 2. Understanding the Marketplace and Customer Value -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Part 3. Designing a Customer Value-Driven Marketing Strategy and Mix --Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing: understanding and capturing customer value -- Pricing strategies: Additional Considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Retailing and Wholesaling -- Engaging customers and Communicating customer value -- Advertising and public relations -- Personal selling and sales promotion – Direct, online, Social Media, and Mobile Marketing -- Part 4. Extending Marketing -- Creating competitive advantage -- The global marketplace -- Social Responsibility and Ethic |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Abstract |
| Uniform Resource Identifier | <a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4064">http://repository.fue.edu.eg/xmlui/handle/123456789/4064</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Acquisition method | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | Reserve | 09/01/2017 | Textbooks | Donation | 658.8 K.P.P | 00013690 | 01/01/2025 | 09/01/2017 | Text Books | pharmacy sciences |