MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02756cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
987280614 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210328102602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170915t20182018enk b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017035778 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749482107 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)987280614 |
| Canceled/invalid control number |
(OCoLC)986868175 |
| -- |
(OCoLC)987323847 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
EG-NcFUE |
| -- |
YDX |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
TOH |
| -- |
YDX |
| -- |
OCLCO |
| -- |
MNE |
| -- |
QGK |
| -- |
OCLCQ |
| -- |
EG-NcFUE |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.B749 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
B.M.P |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.827 |
| Item number |
B86285p 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brito, Michael |
| Relator term |
author |
| 9 (RLIN) |
33664 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Participation marketing : |
| Remainder of title |
unleashing employees to participate and become brand storytellers / |
| Statement of responsibility, etc |
Michael Brito |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London, United Kingdom ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Kogan Page Limited, |
| Date of publication, distribution, etc |
[2018] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 238 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Introduction: |
| Title |
Your people are your brand / |
| Statement of responsibility |
by Russ Fradin -- |
| Title |
Employee advocacy : making a believer out of you -- |
| -- |
The future of work : the new office, inside and out -- |
| -- |
Contextualizing the marketplace for employee activation -- |
| -- |
The psychology of 'what's in it for me?' and how it affects employee advocacy -- |
| -- |
For brands, employee advocacy is a business imperative -- |
| -- |
Employee advocacy as a business model -- |
| -- |
Employee advocacy : a model for disruption -- |
| -- |
Building your employee activation plan : who is responsible for what? -- |
| -- |
Identifying, segmenting and training the workforce for brand engagement -- |
| -- |
Bringing employee storytelling to life -- |
| -- |
Choosing the right employee advocacy technology |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book will help business leaders think strategically about employee advocacy as a new channel to market and will show them how to develop trusted brand messages. Participation in company activity and sharing content not only helps reach wider communities with trusted peer-to-peer endorsements, it also reinforces the credibility of a company as a positive brand experience. Alongside higher employee engagement, retention and productivity, Participation Marketing shows you how to work with the most vital influencers that any organization can have: its employees"-- |
| Assigning source |
Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| General subdivision |
Employee participation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate culture |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Employee motivation |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Brito, Michael. |
| Title |
Participation marketing. |
| Place, publisher, and date of publication |
London ; New York : Kogan Page, 2018 |
| International Standard Book Number |
9780749482114 |
| Record control number |
(DLC) 2017044895 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |