MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03486cam a2200505 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1045644236 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200216121601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180719t20192019enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018033619 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749483722 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749483725 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749487812 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074948781X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1045644236 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BDX |
| -- |
YDX |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
UKMGB |
| -- |
YDX |
| -- |
OCLCO |
| -- |
CULIB |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
UPMM |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.S8 |
| Item number |
B646 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
004.0684 |
| Item number |
B.C.O |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bones, Chris, |
| Dates associated with a name |
1958- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Optimizing digital strategy : |
| Remainder of title |
how to make informed, tactical decisions that deliver growth / |
| Statement of responsibility, etc |
Christopher Bones, James Hammersley and Nick Shaw. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Kogan Page Limited, |
| Date of publication, distribution, etc |
2019. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 227 pages ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Building digital strategy that works -- Why digital strategies fail and how to recognize failure -- Levers for digital growth and how to use them -- The importance of innovation in driving success -- Emerging digital business models -- The e-commerce system -- Building a customer-centric culture -- Making digital choices that differentiate success from failure -- Digital transformation -- This is the business of transformation -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business networks |
| General subdivision |
Computer network resources. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Organizational change. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business networks |
| General subdivision |
Computer network resources. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00842804 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00906906 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Organizational change. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01047828 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01134371 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hammersley, James, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shaw, Nick, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
HD69.S8 B646 2019 |
| h |
UPJOE3BK |
| i |
000080973270 |
| l |
PATERNO-3 |
| m |
UP-PAT |
| t |
BOOK |
| w |
LC |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
AQ15027221 |
| w |
LC |
| m |
ACQUISTNS |
| k |
ON-ORDER |
| l |
ON-ORDER |
| o |
GOBI |
| r |
Y |
| s |
Yes |
| t |
BOOK |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] |
|---|
| Personal name |
20191227 |
| Relator term |
$24.56 |
| Date of a work |
300364 |
| Number of part/section of a work |
307021 |