MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03222cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20680597 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200216140739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180906s2019 enka b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018033341 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749480929 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749480936 (ebk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR/DLC |
| Language of cataloging |
eng |
| Transcribing agency |
LBSOR |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GT3405 |
| Item number |
.L86 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
394.2068 |
| Edition number |
23 |
| Item number |
L.T.E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lunt, Tom, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Event sponsorship and fundraising : |
| Remainder of title |
an advanced guide / |
| Statement of responsibility, etc |
Tom Lunt and Eva Nicotra. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Kogan Page Limited, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 259 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to event sponsorship, fundraising, partnerships and relationship development -- Event sponsorship at the centre of the integrated marketing communications mix -- Delivering event sponsorship campaigns -- Identifying and securing sponsors and funding opportunities -- Prospecting for grant funding and sponsorship: case studies from Scottish cycling events -- Preparing and delivering a sponsorship pitch -- Managing relationships with sponsors and funding bodies -- Legal issues in event sponsorship and fundraising -- Evaluating sponsorship and grant-making relationships -- Where next for event sponsorship and fundraising? -- Practical templates to kick-start your event sponsorship and fundraising -- Afterword: building your career in sponsorship and fundraising. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Special events |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Special events |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate sponsorship. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicotra, Eva, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Lunt, Tom, author. |
| Title |
Event sponsorship and fundraising |
| Place, publisher, and date of publication |
London ; New York : Kogan Page Limited, 2019 |
| International Standard Book Number |
9780749480936 |
| Record control number |
(DLC) 2018047302 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |