MARC details
| 000 -LEADER |
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| fixed length control field |
06284cam a2200565Ki 4500 |
| 001 - CONTROL NUMBER |
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| control field |
961117382 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200217103951.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
161024s2017 caua 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB8O2111 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781484220566 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1484220560 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781484220559 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
1484220552 |
| 024 7# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
10.1007/978-1-4842-2056-6 |
| Source of number or code |
doi |
| 024 8# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
10.1007/978-1-4842-2 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)961117382 |
| Canceled/invalid control number |
(OCoLC)961207108 |
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(OCoLC)961341792 |
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(OCoLC)966363229 |
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(OCoLC)967571341 |
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(OCoLC)967767458 |
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(OCoLC)971244451 |
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(OCoLC)974649649 |
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(OCoLC)1009031555 |
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(OCoLC)1012611035 |
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(OCoLC)1029789444 |
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(OCoLC)1066530891 |
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(OCoLC)1105192654 |
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(OCoLC)1111048324 |
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(OCoLC)1112578954 |
| 037 ## - SOURCE OF ACQUISITION |
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| Stock number |
965269 |
| Source of stock number/acquisition |
MIL |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
EG-NcFUE |
| Language of cataloging |
eng |
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rda |
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pn |
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N$T |
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N$T |
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IDEBK |
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OCLCQ |
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ERF |
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OH1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD66 |
| Item number |
.H473 2017 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJS |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSM |
| Source |
bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.402 |
| Edition number |
23 |
| Item number |
H.E.L |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hernández, Eleazar, |
| Relator term |
author |
| 245 00 - TITLE STATEMENT |
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| Title |
Leading creative teams : |
| Remainder of title |
management career paths for designers, developers, and copywriters / |
| Statement of responsibility, etc |
Eleazar Hernández |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[Berkeley, California] : |
| Name of publisher, distributor, etc |
Apress, |
| Date of publication, distribution, etc |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
223 pages : |
| Other physical details |
illustration ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Source |
rdacc |
| Authority record control number or standard number |
http://rdaregistry.info/termList/RDAColourContent/1003 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Start with a Blank Sheet of Paper -- Chapter 2: Leading a Creative Team -- Chapter 3: Leading an Advertising Creative Team -- Chapter 4: Leading a Design Creative Team -- Chapter 5: Brainstorming -- Chapter 6: Creative Exploration Tools -- Chapter 7: The Art of the Critique -- Chapter 8: The Art of the Pitch -- Chapter 9: The Art of Copywriting -- Chapter 10: The Art of TV and Radio -- Chapter 11: Career Trajectories Toward Creative Management -- Chapter 12: Invest in Your People -- Chapter 13: Don't Just Take It from Me -- Chapter 14: The Final Nutshell |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Available to OhioLINK libraries |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team's creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager's skill sets--technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don'ts of creative presentations Who This Book Is For The primary readership is mid-level and junior creatives--graphic designers, web designers, copywriters, and artists--and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Teams in the workplace. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh85148150 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network. |
| Authority record control number |
http://id.loc.gov/authorities/names/no95058981 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Title |
Leading Creative Teams. |
| Place, publisher, and date of publication |
[Place of publication not identified] : Apress 2017 |
| International Standard Book Number |
9781484220559 |
| Record control number |
(OCoLC)954428976 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://proxy.ohiolink.edu:9099/login?url=http://link.springer.com/10.1007/978-1-4842-2056-6">http://proxy.ohiolink.edu:9099/login?url=http://link.springer.com/10.1007/978-1-4842-2056-6</a> |
| Materials specified |
SpringerLink |
| Public note |
Connect to resource (off-campus) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://rave.ohiolink.edu/ebooks/ebc/9781484220566">http://rave.ohiolink.edu/ebooks/ebc/9781484220566</a> |
| Materials specified |
OhioLINK |
| Public note |
Connect to resource |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://link.springer.com/10.1007/978-1-4842-2056-6">http://link.springer.com/10.1007/978-1-4842-2056-6</a> |
| Materials specified |
SpringerLink |
| Public note |
Connect to resource |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |