Global Marketing Management/ (Record no. 13578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-NcFUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125114355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251124b ua|||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584327 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | ua |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.84 J.W.G |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator term | author. |
| Fuller form of name | Keegan, Warren J. |
| 245 1# - TITLE STATEMENT | |
| Title | Global Marketing Management/ |
| Statement of responsibility, etc | Warren J. Keegan with Elyse Arnow Brill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th Edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India: |
| Name of publisher, distributor, etc | pearson, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 475 pages: |
| Other physical details | illustrations; |
| Dimensions | 25. cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | qarmk. |
| General subdivision | International marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | 24/11/2025 | MERIC | 658.84 J.W.G | 00017243 | 24/11/2025 | 1 | 24/11/2025 | Books |