Advertising: A Marketing Perspective/ (Record no. 13612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01687nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-NcFUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251215113616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251215s2020 ua|ado|| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781682859308 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | ua |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 MAA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moran, Alvin |
| Relator term | author. |
| 9 (RLIN) | 34148 |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising: A Marketing Perspective/ |
| Statement of responsibility, etc | Alvin Moran. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | China: |
| Name of publisher, distributor, etc | Willford Press, |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 227 pages: |
| Other physical details | color illustrations; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 501 ## - WITH NOTE | |
| With note | The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products or services. There are various types of mass media, which are used for the communication of advertisements such as newspapers, magazines, radio, television, email blogs, social media and websites. The advertisements could be either commercial or non-commercial in nature. Commercial ads are aimed at generating increased consumption of the products and services through branding. Non-commercial ads are generally used by political parties, religious organizations and governmental agencies. This textbook is a compilation of chapters that discuss the most vital concepts in the field of advertising. Some of the diverse topics covered herein address the varied branches that fall under this category. Those in search of information to further their knowledge will be greatly assisted by this book.<br/> |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 12423 |
| Form subdivision | Business and Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Acquisition method | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | 15/12/2025 | Rawabt for Publishing | Purchase | 659.1 MAA | 00017748 | 15/12/2025 | C.1 | 15/12/2025 | Books |