MARC details
| 000 -LEADER |
|---|
| fixed length control field |
09244cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15108914 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201111144354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071211s2009 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136152705 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136152708 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
UKM |
| -- |
YDXCP |
| -- |
BWX |
| -- |
BTCTA |
| -- |
DLC |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.022 |
| Edition number |
22 |
| Item number |
S.N.E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scarborough, Norman M. |
| 9 (RLIN) |
10915 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Effective small business management : |
| Remainder of title |
an entrepreneurial approach / |
| Statement of responsibility, etc |
Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
[2009] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 912 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 867-889) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
section 1. The challenge of entrepreneurship --<br/>1. Entrepreneurs : the driving force behind small business --<br/>What is an entrepreneur? --<br/>How to sport entrepreneurial opportunities --<br/>The benefits of owning a small business --<br/>The potential drawbacks of entrepreneurship --<br/>Why the boom : the fuel feeding the entrepreneurial fire --<br/>The cultural diversity of entrepreneurship --<br/>The contributions of small businesses --<br/>Putting failure into perspective --<br/>How to avoid the pitfalls --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions --<br/>section 2. Building the business plan : beginning considerations --<br/>2. Strategic management and the entrepreneur --<br/>Building a competitive advantage --<br/>The strategic management process --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions --<br/>3. Choosing a form of ownership --<br/>The sole proprietorship --<br/>The partnership --<br/>The corporation --<br/>Alternative forms of ownership --<br/>Summary of selecting the form of ownership --<br/>Chapter review --<br/>Discussion questions --<br/>4. Franchising and the entrepreneur --<br/>What is a franchise? --<br/>Types of franchising --<br/>The benefits of buying a franchise --<br/>Drawbacks of buying a franchise --<br/>Franchising and the law --<br/>The right way to buy a franchise --<br/>Franchise contracts --<br/>Trends in franchising --<br/>Franchising as a growth strategy --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions --<br/>5. Buying an existing business --<br/>Buying an existing business --<br/>The right way to buy a business --<br/>Methods for determining the value of a business --<br/>Negotiating the deal --<br/>Chapter review --<br/>Discussion questions --<br/>6. Conducting a feasibility analysis and crafting a winning business plan --<br/>Conducting a feasibility analysis --<br/>The benefits of a business plan --<br/>The elements of a business plan --<br/>What lenders and investors look for in a business plan --<br/>making the business plan presentation --<br/>Conclusion --<br/>Suggested business plan format --<br/>Chapter review --<br/>Discussion questions --<br/>section 3. Building a business plan : financial issues --<br/>7. Creating a solid financial plan --<br/>Basic financial reports --<br/>Creating projected financial statements --<br/>Ratio analysis --<br/>Interpreting business ratios --<br/>Breakeven analysis --<br/>Chapter review --<br/>Discussion questions --<br/>8. Managing cash flow --<br/>Cash management --<br/>Cash and profits are not the same --<br/>The cash budget --<br/>Preparing a cash budget --<br/>The "big three" of cash management --<br/>Avoiding the cash crunch --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions. section 4. Building a business plan : marketing your company --<br/>9. Building a guerrilla marketing plan --<br/>Creating a guerrilla marketing plan --<br/>Market diversity : pinpointing the target market --<br/>Determining customer needs and wants through market research --<br/>How to conduct market research --<br/>Plotting a guerrilla marketing strategy : building a competitive edge --<br/>Marketing on the World Wide Web --<br/>The marketing mix --<br/>Chapter review --<br/>Discussion questions --<br/>10. Creative use of advertising and promotion --<br/>Define your company's unique selling proposition --<br/>Creating a promotional strategy --<br/>Selecting advertising media --<br/>How to prepare an advertising budget --<br/>How to advertise big on a small budget --<br/>Chapter review --<br/>Discussion questions --<br/>11. Pricing and credit strategies --<br/>Pricing : a creative blend of art and science --<br/>Three powerful pricing forces : image, competition, and value --<br/>Pricing strategies and tactics --<br/>Pricing techniques for retailers --<br/>Pricing techniques for manufacturers --<br/>Pricing techniques for service businesses --<br/>The impact of credit on pricing --<br/>Chapter review --<br/>Discussion questions --<br/>12. Global marketing strategies --<br/>Why go global? --<br/>Going global : strategies for small businesses --<br/>Exporting --<br/>Barriers to international trade --<br/>International trade agreements --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions --<br/>13. E-commerce and entrepreneurship --<br/>Benefits of selling on the Web --<br/>Factors to consider before launching into e-commerce --<br/>Twelve myths of e-commerce --<br/>Strategies for e-success --<br/>Designing a killer Web site --<br/>Tracking Web results --<br/>Ensuring Web privacy and security --<br/>Chapter review --<br/>Discussion questions --<br/>section 5. Putting the business plan to work : finding financing --<br/>14. Sources of equity financing --<br/>Planning for capital needs --<br/>Sources of equity financing --<br/>Chapter review --<br/>Discussion questions --<br/>15. Sources of debt financing --<br/>Sources of debt capital --<br/>Non-bank sources of debt capital --<br/>Federally sponsored programs --<br/>Small Business Administration (SBA) --<br/>State and local loan development programs --<br/>Internal methods of financing --<br/>Where not to seek funds --<br/>Chapter review --<br/>Discussion questions. section 6. Location and layout --<br/>16. Location, layout, and physical facilities --<br/>The logic of location : from region to state to city to site --<br/>Location criteria for retail and service businesses --<br/>Location options for retail and service businesses --<br/>The location decision for manufacturers --<br/>Layout and design considerations --<br/>Layout : maximizing revenues, increasing efficiency, and reducing costs --<br/>Chapter review --<br/>Discussion questions --<br/>section 7. Managing a small business : techniques for enhancing profitability --<br/>17. Supply chain management --<br/>Creating a purchasing plan --<br/>Quantity : the economic order quantity (EOQ) --<br/>Timing, when to order --<br/>Managing the supply chain : vendor analysis and selection --<br/>Legal issues affecting purchasing --<br/>Chapter review --<br/>Discussion questions --<br/>18. Managing inventory --<br/>Inventory control systems --<br/>Just-in-time inventory control techniques --<br/>Turning slow-moving inventory into cash --<br/>Protecting inventory from theft --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions --<br/>section 8. Managing people : a company's most valuable resource --<br/>19. Staffing and leading a growing company --<br/>The entrepreneur's role as leader --<br/>Hiring the right employees : the company's future depends on it --<br/>Building the right culture and organizational structure --<br/>Communicating effectively --<br/>The challenge of motivating workers --<br/>Chapter review --<br/>Discussion questions --<br/>section 9. Legal aspects of small business : succession, ethics, and government regulation --<br/>20. Management succession and risk management strategies in the family business --<br/>Family businesses --<br/>Exit strategies --<br/>Management succession --<br/>Developing a management succession plan --<br/>Risk management strategies --<br/>The basics of insurance --<br/>Controlling insurance costs --<br/>Chapter review --<br/>Discussion questions --<br/>21. Ethics and social responsibility : doing the right thing --<br/>An ethical perspective --<br/>Who is responsible for ethical behavior? --<br/>Establishing ethical standards --<br/>Social responsibility and social entrepreneurship --<br/>Putting social responsibility into practice --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions --<br/>22. The legal environment : business law and government regulation --<br/>The law of contracts --<br/>The Uniform Commercial Code (UCC) --<br/>Protection of intellectual property rights --<br/>The law of agency --<br/>Bankruptcy --<br/>Government regulation --<br/>Conclusion --<br/>Chapter review --<br/>Discussion questions --<br/>Appendix --<br/>Cases --<br/>Endnotes --<br/>Credits --<br/>Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business |
| General subdivision |
Management. |
| 9 (RLIN) |
10916 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises |
| General subdivision |
Management. |
| 9 (RLIN) |
10917 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
10918 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
10919 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Doug |
| Fuller form of name |
(Douglas L.) |
| 9 (RLIN) |
10920 |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zimmerer, Thomas. |
| 9 (RLIN) |
10921 |
| Relator term |
co-author |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip086/2007050471.html">http://www.loc.gov/catdir/toc/ecip086/2007050471.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |