MARC details
| 000 -LEADER |
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| fixed length control field |
03369nam a22003017i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210322130758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101024s2001 ENK||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750653868 |
| 040 ## - CATALOGING SOURCE |
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| Modifying agency |
FUE |
| Description conventions |
rda |
| Original cataloging agency |
EG-NcFUE |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
21 |
| Classification number |
658.8 |
| Item number |
D.S.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally. |
| 9 (RLIN) |
30086 |
| Relator term |
author |
| Dates associated with a name |
1963- |
| 245 1# - TITLE STATEMENT |
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| Title |
Marketing briefs : |
| Remainder of title |
a revision and study guide / |
| Statement of responsibility, etc |
Sally Dibb and Lyndon Simkin. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann, |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 351 pages ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
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| General note |
"Published in association with the Chartered Institute of Marketing.". |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Front Cover --<br/>Marketing Briefs: A Revision and Study Guide --<br/>Copyright Page --<br/>Contents --<br/>Preface --<br/>About the Authors --<br/>About the Briefs --<br/>The Marketing Briefs --<br/>1. Defining Marketing --<br/>2. Relationship Marketing --<br/>3. Marketing Orientation --<br/>4. The Marketing Environment --<br/>5. PEST and SWOT Analyses --<br/>6. Consumer Buying Behaviour --<br/>7. Business-to-Business Buying Behaviour --<br/>8. Customer Relationship Management (CRM) --<br/>9. Marketing Research --<br/>10. Forecasting in Marketing --<br/>11. Market Segmentation --<br/>12. Targeting --<br/>13. Positioning --<br/>14. Branding --<br/>15. Products. 16. The Product Life Cycle (PLC) --<br/>17. Product Portfolios --<br/>18. Packaging --<br/>19. Service Products --<br/>20. Advertising --<br/>21. Public Relations (PR) --<br/>22. Sponsorship --<br/>23. Personal Selling --<br/>24. Sales Promotion --<br/>25. Direct Mail --<br/>26. Direct Marketing --<br/>27. The Internet --<br/>28. Marketing Channels --<br/>29. Wholesaling and Physical Distribution Management (PDM) --<br/>30. Pricing Concepts --<br/>31. Setting Prices --<br/>32. The Marketing Mix --<br/>33. Marketing Strategy --<br/>34. Competitive Forces and Strategies --<br/>35. Competitive Advantage --<br/>36. Marketing Planning --<br/>37. Implementation and Controls. 38. The Marketing Audit --<br/>39. Performance Measures in Marketing --<br/>40. Internal Marketing --<br/>41. International Marketing --<br/>42. Consumer Marketing --<br/>43. Business-to-Business Marketing --<br/>44. The Marketing of Services --<br/>45. Non-Business Marketing --<br/>46. Retail Marketing --<br/>47. Social Responsibility in Marketing --<br/>48. Marketing Ethics --<br/>49. Value-based Marketing --<br/>50. One-to-One Marketing --<br/>Answers to Question in the Marketing Briefs --<br/>Revising for Examinations: Tips and Guidance --<br/>Specimen Examination Papers and Answer Guides --<br/>Glossary of Key Terms --<br/>Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, whi. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
30087 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Study guides. |
| General subdivision |
Examinations |
| 9 (RLIN) |
30088 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simkin, Lyndon. |
| 9 (RLIN) |
30089 |
| Relator term |
joint author |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 9 (RLIN) |
30090 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |