MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02047cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11875811 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210322133611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991223s2000 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0754612678 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
K.H.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kyambalesa, Henry. |
| 9 (RLIN) |
12128 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing in the 21st century : |
| Remainder of title |
concepts, challenges, and imperatives / |
| Statement of responsibility, etc |
Henry Kyambalesa. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing in the twenty-first century |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Aldershot ; |
| -- |
Burlington, USA : |
| Name of publisher, distributor, etc |
Ashgate, |
| Date of publication, distribution, etc |
[2000] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 320 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 273-291) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 THE MARKETING FUNCTION --<br/>chapter 2 THE CHANGING BUSINESS ENVIRONMENT --<br/>chapter 3 CULTURE IN CROSS-BORDER MARKETING --<br/>chapter 4 THE JAPANESE CHALLENGE --<br/>chapter 5 THE ROLE OF GOVERNMENTS. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This title was first published in 2000. Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
12129 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
12130 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Government policy. |
| 9 (RLIN) |
12131 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 9 (RLIN) |
12132 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
opcn |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |