A framework for marketing management / (Record no. 3016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02429cam a22003014i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14205511 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210322134559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051220s2007 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131452584 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | EG-NcFUE |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | K.P.F |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 12133 |
| Relator term | author |
| 245 12 - TITLE STATEMENT | |
| Title | A framework for marketing management / |
| Statement of responsibility, etc | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 360 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One Understanding marketing management --<br/>Defining marketing for the twenty-first century --<br/>Developing and implementing marketing strategies and plans --<br/>Understanding markets, market demand, and the marketing environment --<br/>Part Two Connecting with customers --<br/>Creating customer value, satisfaction, and loyalty --<br/>Analyzing consumer markets --<br/>Analyzing business markets --<br/>Identifying market segments and targets --<br/>Part Three Building strong brands --<br/>Creating brand equity --<br/>Creating positioning and dealing with competition --<br/>Part Four Shaping the market offerings --<br/>Setting product strategy and marketing through the life cycle --<br/>Designing and managing services --<br/>Designing pricing strategies and programs --<br/>Part Five Delivering value --<br/>Designing and managing value networks and channels --<br/>Managing retailing, wholesaling, and logistics --<br/>Part Six Communicating value --<br/>Designing and managing integrated marketing communications --<br/>Managing mass communications --<br/>Managing personal communications --<br/>Part Seven Creating successful long-term growth --<br/>Managing marketing in the global economy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 12134 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 10/01/2007 | 280.00 | PU | 658.8 K.P.F | 00003820 | 19/02/2025 | 24/10/2010 | Books |