MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02704nam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14065500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210322142223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050805s2007 maua f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005053358 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073101200 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073101206 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
FUE |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
B.W.M. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O., |
| Dates associated with a name |
1945- |
| 9 (RLIN) |
12148 |
| Relator term |
auther |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
principles and perspectives / |
| Statement of responsibility, etc |
William O. Bearden , Thomas N. Ingram, Raymond W. LaForge. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 588 pages ; |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm + |
| Accompanying material |
1 computer disc (4 3/4 inch) |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part One: Marketing in a Dynamic Environment1.An Overview of Contemporary Marketing2.The Global Marketing Environment3.Marketing's Strategic Role in the OrganizationPart Two: Buying Behavior4.Consumer Buying Behavior and Decision Making5.Business to Business Markets and Buying BehaviorPart Three: Marketing Research and Market Segmentation6.Marketing Research and Decision Support Systems7.Market Segmentation and TargetingPart Four: Product and Service Concepts and Strategies8.Product and Service Concepts 9.Developing New Products and Services10.Product and Service StrategiesPart Five: Pricing Concepts and Strategies11.Pricing Concepts12.Price Determination and Pricing StrategiesPart Six: Marketing Channels and Logistics13.Marketing Channels14.Retailing15.Wholesaling and Logistics ManagementPart Seven: Integrated Marketing Communications16.An Overview of Marketing Communications17.Advertising and Public Relations18. Consumer and Trade Sales Promotion19.Personal Selling and Sales Management20.Direct Marketing CommunicationsAppendix A: Developing a Marketing Plan Appendix B: Applications of Mathematical and Financial Tools to Marketing Decisions<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Helps prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. This book presents the perspectives approach and concentrates on building customer equity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
12149 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ingram, Thomas N. |
| 9 (RLIN) |
12150 |
| Relator term |
joint author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
LaForge, Raymond W. |
| 9 (RLIN) |
12151 |
| Relator term |
joint author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |