MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02505cam a22003254i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11965369 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210322143155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000405s2000 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0198775512 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Language of cataloging |
EG-NcFUE |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
P.A.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palmer, Adrian. |
| 9 (RLIN) |
12175 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Adrian Palmer. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 644 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is marketing? --<br/>Preface --<br/>The marketing environment --<br/>Segmentation and targeting --<br/>Developing a brand --<br/>Acknowledgments --<br/>The author --<br/>Marketing ethics --<br/>Marketing research --<br/>Buyer behaviour --<br/>Buyer-seller relationship development --<br/>The product --<br/>Innovation and new product development --<br/>Developing a sustainable competitive advantage --<br/>Pricing : underlying principles --<br/>Pricing : application --<br/>Channel intermediaries --<br/>Physical distribution and logistics --<br/>Principles of promotion planning --<br/>Advertising --<br/>Selling and sales management --<br/>Public relations and sales promotion --<br/>Direct marketing --<br/>Managing the marketing effort --<br/>The marketing of services --<br/>Global marketing --<br/>Glossary --<br/>Subject index --<br/>Index of authors cited in text --<br/>Index of organizations and brands cited in text. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This text provides an introduction to the principles of marketing, beginning from the underlying theoretical bases which are often borrowed from the disciplines of economics, sociology, and psychology. It provides practical application of theory and encourages debate about causes and effects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
12176 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html">http://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html">http://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html">http://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |