MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02281pam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3980238 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180724142634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950731s1996 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471577480 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Language of cataloging |
FUE |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
20 |
| Item number |
B.B.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berman, Barry. |
| 9 (RLIN) |
12184 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing channels / |
| Statement of responsibility, etc |
Barry Berman. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 663, [60] pages : |
| Other physical details |
illustrations (some col.) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
AN OVERVIEW OF MARKETING CHANNELS. --<br/>Marketing Channels: An Introduction. --<br/>The Channel Environment. --<br/>MAJOR CHANNEL MEMBERS. --<br/>Retail Channel Members. --<br/>Wholesale Channel Members. --<br/>CHANNEL MANAGEMENT AND THE MARKETING MIX. --<br/>Relationship Marketing and Customer Service. --<br/>Physical Distribution Strategy in Channels. --<br/>Market Research and Information Systems in Channels. --<br/>Product Management Strategy in Channels. --<br/>Pricing Strategy in Channels. --<br/>Promotion Strategy in Channels. --<br/>CHANNEL PLANNING, COORDINATION, AND ORGANIZATION. --<br/>Channel Design and Selection. --<br/>Administrative Structures in Marketing Channels. --<br/>Channel Power: Conflict and Cooperation. --<br/>Channels for Services and International Marketing. --<br/>CHANNEL ASSESSMENT AND CONTROL. --<br/>Evaluation of Channels. --<br/>Appendices. --<br/>Indexes. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Emphasizing the importance of strategic decision-making, this text explores the modern challenges of marketing through electronic means, such as the Information Superhighway. It uses a full complement of pedagogical aids to illustrate and explain the latest developments. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing channels. |
| 9 (RLIN) |
12185 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
12186 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley037/95036680.html">http://www.loc.gov/catdir/description/wiley037/95036680.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of Contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/onix03/95036680.html">http://www.loc.gov/catdir/toc/onix03/95036680.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |