MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02986cam a22004094i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12594515 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210328113006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
011120s2002 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333733770 (hrdbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333733789 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
EG-NcFUE |
| Language of cataloging |
FUE |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Edition number |
21 |
| Item number |
B.S.I |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bridgewater, Susan. |
| 9 (RLIN) |
12190 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing relationships / |
| Statement of responsibility, etc |
Sue Bridgewater and Colin Egan. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Palgrave, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 288 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Profitable marketing relationships series |
| 9 (RLIN) |
12191 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
List of Figures --<br/>List of Maps --<br/>List of Tables --<br/>List of Boxes --<br/>List of Case Studies --<br/>Foreword --<br/>Preface and Acknowledgements --<br/>pt. I. Relationship and Network Perspectives on International Marketing --<br/>1. Theoretical Background: A Review of Relationship and Network Perspectives of Marketing --<br/>pt. II. Macro-Level Context --<br/>2. The Cultural Environment --<br/>3. The Technological Context --<br/>4. The Economic and Political Context --<br/>pt. III. International Marketing Strategies --<br/>5. International Marketing Strategy --<br/>6. Assessing Market Attractiveness --<br/>7. The Mode of International Operation --<br/>8. The Process of Internationalization --<br/>pt. IV. The International Marketing Mix --<br/>9. International Pricing --<br/>10. Promotion --<br/>pt. V. Regional Issues --<br/>11. The Americas --<br/>12. Europe --<br/>13. Asia-Pacific --<br/>14. Emerging Mega-Markets --<br/>15. Less Developed Markets --<br/>pt. VI. International Marketing Organizations --<br/>16. International Marketing Organization --<br/>Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This text is designed for use on International Marketing courses taken by business studies, marketing and MBA students.Relationship and network marketing has become an important topic within business as firms realise the need to build and sustain relationships with their customers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 9 (RLIN) |
12192 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
12193 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
12194 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business networks. |
| 9 (RLIN) |
12195 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic alliances (Business) |
| 9 (RLIN) |
12196 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Egan, Colin. |
| 9 (RLIN) |
12197 |
| Relator term |
joint author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/hol051/2001058777.html">http://www.loc.gov/catdir/bios/hol051/2001058777.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/hol031/2001058777.html">http://www.loc.gov/catdir/toc/hol031/2001058777.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/hol031/2001058777.html">http://www.loc.gov/catdir/description/hol031/2001058777.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |