Contemporary marketing / (Record no. 3037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02187nam a22002894i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13422201 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210325111821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031203s2005 ohua f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003116072 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324221924 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | FUE |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.8 |
| Item number | B.L.C. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E. |
| 9 (RLIN) | 30073 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary marketing / |
| Statement of responsibility, etc | Louis E. Boone , David L. Kurtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mason, Ohio : |
| Name of publisher, distributor, etc | Thomson/South-Western, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | li, 599, [96] pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm + |
| Accompanying material | 4 computer disc (4 3/4 inch) |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Designing customer-oriented marketing strategies --<br/>Customer-driven marketing --<br/>Strategic planning and the marketing process --<br/>The marketing environment, ethics and social responsibility --<br/>Global dimensions of marketing --<br/>Part 2. Managing technology and information to achieve marketing success --<br/>E-commerce: electronic marketing and the internet for Dot.com and brick-and-mortar marketers --<br/>Relationship marketing and customer relationship management (CRM) --<br/>Marketing research, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior --<br/>Market segmentation, targeting and positioning --<br/>Consumer behavior --<br/>Business-to-business (B2B) marketing. Part 4. Product strategy --<br/>Product strategies --<br/>Category and brand management, product identification and new-product planning. Part 5. Pricing strategy --<br/>Price determination --<br/>Managing the pricing function. Part 6. Distribution strategy --<br/>Marketing channels, logistics and supply chain management --<br/>Direct marketing and marketing resellers: retainers and wholesalers --<br/>Promotional strategy --<br/>Integrated marketing communications --<br/>Advertising, sales promotion and public relations --<br/>Personal selling and sales-force management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 30074 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 9 (RLIN) | 30075 |
| Relator term | joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 13/09/2007 | Sphinx publishing | DO | 658.8 B.L.C. | 00001348 | 19/02/2025 | 24/10/2010 | Books |