MARC details
| 000 -LEADER |
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| fixed length control field |
03109cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
15439666 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190512131623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080905s2009 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073381015 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073381012 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071263624 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071263627 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
C#P |
| -- |
BWX |
| -- |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| Item number |
J.J.G |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johansson, Johny K. |
| 9 (RLIN) |
12225 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
foreign entry, local marketing, & global management / |
| Statement of responsibility, etc |
Johny K. Johansson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 662 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 #8 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: FundamentalsChapter 1: The Global Marketing TaskChapter 2: Theoretical FoundationsChapter 3: Cultural Foundations Part II: Foreign EntryChapter 4: Country AttractivenessChapter 5: Export ExpansionChapter 6: Licensing, Strategic Alliances, FDI Part III: Local MarketingChapter 7: Understanding Local CustomersChapter 8: Local Marketing in Mature MarketsChapter 9: Local Marketing in New Growth MarketsChapter 10: Local Marketing in Emerging Markets Part IV: Global ManagementChapter 11: Global Marketing Strategy Chapter 12 Global Products and ServicesChapter 13: Global Branding Chapter 14: Global PricingChapter 15: Global DistributionChapter 16: Global AdvertisingChapter 17: Global Promotion, E-Commerce, and Personal SellingChapter 18: Organizing for Global Marketing<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that “there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 9 (RLIN) |
12226 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
12227 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4281">http://repository.fue.edu.eg/xmlui/handle/123456789/4281</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text Books |